A party has 21 days from the date on the ASA’s letter of notification of the final decision to ask the Independent Reviewer to review the case.
The Independent Reviewer can only accept the request if one or more of the following tests is established:
- if additional relevant evidence becomes available which could not reasonably have been shared during the course of the investigation
- where it is alleged that there is a substantial flaw in Council’s ruling
- where it is alleged that there is a substantial flaw in the process by which that ruling was made
Advertisers, complainants or broadcasters contemplating a request for review should study the relevant terms of reference carefully, ensure that they are signed by the appropriate person and submitted in time and in writing to:
Independent Reviewer of ASA rulings
7th Floor North
Artillery House
11-19 Artillery Row
London
SW1P 1RT
Email the Independent Reviewer at indrev@asbof.co.uk.
My reply requesting an independent review as follows:
To Whom it May Concern
Please see detail of a complaint and subsequent dismissal of that complaint.
The sole basis of my request for review is that the ‘product’ (smart motorways) is miss sold. The circumstances shown are very, very unlikely to unfold in the manner shown, with a person with no mobility/health issues, having plenty of warning of a non-urgent fault, that does not immediately disable the vehicle, with no HGV’s in sight, in light traffic, in day light and good weather, conveniently near a ERA (emergency refuge area)
By depicting events as above, the situation and the product is mis-represented. Sadly though this is not an advert about toothpaste or the latest phone. This product/situation is the very definition of life and death!
Regards
Claire